We drove by the local Walmart the other day and my son asked “what do those lines next to the word Walmart mean?” I’ve never thought about that, nor have I ever really even noticed them.
We googled it and found the following explanation: “As for the hidden message of the Walmart logo, it is considered that it symbolizes 6 sparks. And each spark, in turn, symbolizes ideas, which are making the company successful.”
This sounded nice and I can understand after reading it where the designer was coming from, but to me the logo does not clearly represent what it means. It just looks like a few lines in a circle next to the word Walmart to me?
Back in 2017 when I started the #survivethrive movement, I kind of knew the message that I wanted to get out. I wanted people to see my logo and feel like part of it could represent them.
I wanted to put at least one thing in this logo each person who saw it could identify with, and it has been well received. Energy, enthusiasm, extra, effort, excellence. We all have or desire some or all of these points.
What is the logo or message we put out each day with our body language, our smiles, our words, and our actions? Each day when people see us, we can be like our own personal logo. Do your actions match the message you are trying to share?
Another aspect of this concept is we can always adapt and change. We can always add to our logo or take things away that we no longer want to represent us.
So I challenge you before the year is out, what would be the words and images that you would want to include in your personal logo? What is the message that you want to share with others?
While I am a fan of Walmart and the one-stop shopping experience, I feel that their logo falls short in many areas. May your logo be filled with inspiration and enthusiasm! Keep rolling my friends. If I can help you in any way don’t hesitate to reach out to @andrewmarotta21 (https://twitter.com/andrewmarotta21) on Twitter.
Looking for your next dynamic keynote or workshop presenter, give me a shout via email! Andrewmarottallc@gmail.com
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